But dig a little below the surface and you find the brands philosophy is about giving a community access to cash. Internationally, Cash Converters is primarily a pawnbroker for secured money lending, then a buyer and seller of second-hand goods.
In South Africa there were no laws governing pawn-broking and everyone did what they wanted it was the wild west out there. So when we launched the franchise in 1994 we wanted to position the business in a new, credible light and build a brand where mainstream people could come shopping, which meant we had to take it out of the seedy pawnbroking personal loan details of all banks, says Richard Mukheibir, master franchisor and MD of Cash Converters.
Fortunately, the Cash Converter franchisors are an accommodating lot and accepted that a certain level of customisation was needed to make the brand work in South Africa. We went against the international trend of starting with pawnbroking and instead started with trading second-hand goods only.
It was ten years before we moved into pawnbroking because by then we were first and foremost a second-hand goods retailer. Introducing lending.
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Total repayments 10made up of an establishment fee of 800 and interest of 2,400. The repayment amount is based on the variables selected, is subject to our assessment and suitability, and other important terms and conditions apply. How much do you need. Your total repayment will be 654. 50. The cost is made up of an 15 establishment fee and a 4 monthly fee.
The repayment amount is based on the variables selected, is subject to our assessment and suitability, and other important terms and conditions personal loan details of all banks. Total repayments 0made up of an establishment fee of 0 and interest of 0.
The repayment amount is based on the variables selected, is subject to our assessment and suitability, and other important terms and conditions apply.